A website without a Game Plan is like a car without fuel.
Are you frustrated with your website for not generating enough enquiries or sales? Do you even have a website?
Are you spending too much money on traditional ads (newspapers & magazines etc) that just aren’t working? Do you even know if they’re working or not?
Are you wasting time or missing a big opportunity with Twitter, Facebook, Instagram & other social networks for your business or career? Either way, how can you be sure?
The number #1 reason businesses fail online is that they don’t have a Game Plan. They slap up a website, dive into Facebook and Twitter, and wonder why nothing happens.
You need a Game Plan!
Before explaining what we mean by a Game Plan, let’s get a few things straight:
A traditional broadcast-only approach no longer works. You now need to figure out how to genuinely connect and engage with your clients, customers or fans. This applies to consultants, dentists and dance instructors, as much as it does to independent businesses, musicians, authors and artists.
It’s not about you. It’s about your audience and what drives them. Getting this right and acting accordingly is essential.
Not taking a digital-first approach risks irrelevance. Your audience now take to the internet when looking for solutions, culture or entertainment. They are highly connected and look to their networks for word-of-mouth information, connections and introductions.
We are now in a world where your audience expect to reach you through whatever device they happen to have to hand. And that’s increasingly a smartphone, or tablet.
Your audience expect transparency and responsiveness as the order of the day. If you don’t work that way, then your competitors will, they will win, and you will disappear into obscurity and irrelevance.
Two-way communication is the new advertising. Real influence & value comes from building a direct relationship with your audience. Are you going to take the initiative or give up before you even begin?
“Ben is the most knowledgeable, widely read and experienced person I know when it comes to understanding IT technology and digital marketing. This is especially true for start ups and small businesses. He continually offers practical, clever and cost effective advice and is the one person you definitely need on your team when it comes to understanding the needs of a 21st century business. I have learnt a huge amount from Ben.” Ashish Mishra, CEO & Founder, SA Creative LabsYour Game Plan
We work with you to combine these essential ingredients to help you build a growing stream of new and returning customers, clients or fans:
Vision
The ultimate benefit or transformation that you and your business will bring for your customers, clients or fans.
Ideal Customer, Client or Fan
A detailed picture of your perfect client, customer or fan. The better you do this the more successful you will be.
Value Proposition
This is what makes you or your business different from your competitors, and what makes what you have to offer irresistible to your ideal clients, customers or fans.
Goals
The bottom-line objectives for growing your business or career defined in a way you can measure & make progress toward.
Strategy
Practical tactics & easy-to-use tools for you to meet your goals via Website layout & content, SEO, Email, social media, online ads & mobile. Plus, how to track it all back to your goals with simple numbers.
Plan
This is your step-by-step roadmap of who will do what and when, to put your Game Plan into action. We typically map this over 12 months as that’s how long it generally takes.
“I recently set up my own consultancy and Ben was instrumental in establishing my entire digital proposition both in terms of the actual channels (i.e. website and blog) but also my overall understanding of branding, search optimisation, digital marketing, writing blog posts etc.. He’s a one-stop shop for everything you need … highly recommended for anyone who wants to build an effective digital presence.” Paul Jackson, Product Development ConsultantPutting Your Game Plan into action
The only thing worse than not having a Game Plan is failing to put one into action. We find that clients benefit hugely from follow-up assistance on a regular basis to help them implement their Game Plan. We will work with you to:
- Review progress toward your Goals: to see what’s working, what to do more of, and what to do less of.
- Look at trying new techniques & tools: these could be things that others in your industry (or a completely different industry) are having success with. The digital marketing world is developing very quickly, and so new opportunities are emerging all the time.
- Keep you focused, motivated, and on-track.
Depending on you, your team (if you have one) and your goals, anything from an hour to a day per month, spread over 6 to 12 months will work best for you.
What would it mean to you?
To have your audience (clients, customers, fans, patients, or patrons) come to you, instead of you having to chase them.
For your work to be truly appreciated and fully valued by your audience.
To retain more financial & creative control, as well as keeping more of your hard-earned cash by cutting out costly middle-men.
“To work with Ben is a revelation and inspiration. With his knowledge, finesse and patience, he shows you the way into an incredibly exciting world of possibilities where you have the potential and tools to realise your dreams and goals.” Josephine Knight, International CellistHow it works
Private one-on-one access to Ben will help you:
- Put together and put into action a coherent Game Plan and easy-to-use tools so you can start growing your own profitable audience.
- Stay focussed, motivated & on-track by reviewing what’s working and deciding what needs to improve.
Ben can also review your existing marketing strategies & tools and suggest (often radical) improvements. He can also help you figure out a marketing campaign for a specific event like a product or book launch.
What happens next…
- You’ll have an initial chat with Ben over the phone or Skype to discover if and how he can help.
- We’ll schedule a series of sessions to understand your goals, where you are now, and find a way to get you there.
- We’ll agree a series of follow-up accountability sessions where we’ll review what’s working and what needs adjusting.
Depending on where you are and your budget, you’ll work with Ben over Skype, Google Hang-out, phone, or in-person in central London, or elsewhere.
Ben only takes on a small number of clients at a time so as to offer the very highest level of value. He also only works with clients who are genuinely committed to making the effort required to make a real difference.
Common questions
We teach simple, proven techniques & easy-to-use tools to help you attract and keep more customers, clients or fans. It turns out that it’s not complicated at all, just not that obvious.
Can you help me put my Game Plan into action?
Yes. We’ll help you stay focused, motivated & on-track by reviewing progress with you on a regular basis. We’ll also help you setup & get going with the tools, templates and systems you need to get going. Our aim is to get you fully self-sufficient (& make ourselves redundant!) within 12 months.
Yes. We can do the heavy lifting of creating & looking after a powerful website that brings your Game Plan to life. For an affordable monthly fee, we take care of all the technical stuff, so you can do what you do best. [Learn more…]
What sort of businesses do you work with?
We work with ‘fiercely’ independent business owners & professionals like consultants, coaches & even accountants! We also love to work with talented independent musicians, authors & artists.